The City of Lake Forest, IL is harnessing the power of maps and mapping applications to share information with city staff and residents. Often maps refer users to another source for additional information. For example, a zoning map might direct people to the city’s Community Development website or a summer festival guide might feature website links of participating food vendors.
The downside is that referencing a website on a printed map forces the user to manually type a web address to access more information. An easy solution is to implement Quick Response (QR) codes on published maps. A QR code acts as a barcode that links to a specific website. When the code is scanned with a smartphone or tablet, it takes the user directly to the site.
The first step is to determine the associated website. Then Geographic Information Systems (GIS) staff creates a QR code using a QR code generator website. Creating a QR code has no cost, is saved as a JPEG and can be added to any publication or map. Once finalized, the user simply scans the QR code with a smart device to instantly access associated content.
QR codes are an intuitive and time-saving way to share content. They give Lake Forest residents a convenient source of information without the extra step of typing in web addresses.