Tracking advertising revenue using GIS

Blog_TrackingadvertisingrevenueusingGIS.png

The Village of Norridge has 19 bus shelters along various routes that
are owned by a private company but our on village property. Each of
these bus shelters has space for advertisements which brings in money
that is split between the private company and the village. Community
Development and Finance asked for a way to show the information in a way
that showed potential advertisers the locations they would be
purchasing.

A map was created showing the location of each bus shelter where
advertising is possible. By showing the locations, instead of
intersection descriptions, potential advertisers get a better idea of
where there advertisements will be located and what type of bus traffic
will go through the area. The map also includes contact information for
anybody who decides that they want to advertise by using the shelters.
By using GIS, the village gives advertisers a visual representation of
data that was normally represented as a description.

Tracking advertising revenue using GIS

Blog_TrackingadvertisingrevenueusingGIS.png

The Village of Norridge has 19 bus shelters along various routes that
are owned by a private company but our on village property. Each of
these bus shelters has space for advertisements which brings in money
that is split between the private company and the village. Community
Development and Finance asked for a way to show the information in a way
that showed potential advertisers the locations they would be
purchasing.

A map was created showing the location of each bus shelter where
advertising is possible. By showing the locations, instead of
intersection descriptions, potential advertisers get a better idea of
where there advertisements will be located and what type of bus traffic
will go through the area. The map also includes contact information for
anybody who decides that they want to advertise by using the shelters.
By using GIS, the village gives advertisers a visual representation of
data that was normally represented as a description.