Every November the Village of Lincolnwood, IL Parks and Recreation Department hosts a Turkey Trot 5K and 10K race for residents. This year the village’s normal route needed to be recertified, which provided an opportunity for staff to re-evaluate their options and look into changing the route from previous years. To do so, the village’s Geographic Information Systems (GIS) department was contacted to help in this process to try and find viable alternative options for routes that maintained the same start and end points, but avoided certain roads to try and reduce the amount of traffic congestion caused by closures.
Using desktop GIS software, as well as an internet based mapping application called MapOffice™ Web Access, GIS was able to provide multiple examples of available routes that were clear and easily consumable, giving the Parks and Recreation staff a simple way of making this decision leading up to race day. After the route decision was made, GIS was then able to aid in creating updated route maps that included the new logo for the current year that was used to help plan and promote the event. These maps were also made available on the village website leading up to Thanksgiving as a resource for participants to view the route, as well as location of water stations, and the start and finish line.