The Senior Connector is a bus route which provides free bus
transportation for Senior Citizens. The route is funded by the city and
included stops at senior residential facilities, retail, and
recreational stops. It is an important resource for ensuring the
mobility of senior citizens.
Because the City of Highland Park provides all the funding for the
Senior Connector, they wanted to evaluate the annual number of riders
for each Senior Connector stop to determine if some of the stops should
be drooped. One item of interest was adjusting the routes and stops in
the Central Business District.
The GIS office was contacted to create two maps. The first map
showed the location of each stop with the number of riders. It also
showed the direction of the connector traveled from each stop. The map
was useful for evaluating the location of each stop and the number of
annual riders at each stop. The second map showed the routes through
the Central Business District and was useful for evaluating the location
of the routes to determine if all the important places were served by
the Senior Connector.
By using maps created with GIS, the city had a strong visual tool for
evaluating the current status of rider-ship of the Senior Connector.
It allowed them to evaluate proposed changes to the Senior Connector
route based where seniors were most likely to use the service.